Does Screen size matter on a Smart Phone

Major six important factors are influenced to purchase the Smart Device by consumers.They are mentioned as below,

  • Price
  • Social group
  • Product features(Software &  Hardware)
  • Brand name
  • Durability
  • After sales services

This article will disuse the all topics later and currently we can proceed the explanation about hardware feature such as Display size and user choice.Generally, consumers are spending a lot of time on larger devices.

Do you know that every component of the Smart Device design through the huge researches. Understand ,most manufacturers are specially think so much before design any parts of their production.This explanation only for display size and user choice.I have seen that some some researchs about this topic. This study explores the psychological effects of screen size on smartphone adoption by proposing an extended Technology Acceptance Model (TAM) that integrates an empirical comparison between large and small screens with perceived control, affective quality, and the original TAM constructs. A structural equation modeling analysis was conducted on data collected from a between-subjects experiment (N=130) in which users performed a web-based task on a smartphone with either a large (5.3 inches) or a small (3.7 inches) screen. Results show that a large screen, compared to a small screen, is likely to lead to higher smartphone adoption by simultaneously promoting both the utilitarian and hedonic qualities of smartphones, which in turn positively influence perceived ease of use of-and attitude toward-the device respectively. Implications and directions for future research are discussed.Read More

However,we can proceed our explanation as below,

The Screen sizes on Android smart phones have significantly increased through last few years, to a unexpected level. As the first ever Android smart phone, the HTC Dream G1, just had a 3.2-inch display on it. And then with the age, we have noticed that the average screen size was immediately increased in the previous years. In 2011, the Samsung launched their flagship the Galaxy Note with a 5.3-inch display, which is packed with 16:10 display ratio, which seemed to be the gigantic one at the time. Anyway, nowadays even the budget smart phones have display sized of 5.5-inch.

The average screen size of a smart phones has simply increased from 3.2-inch and all the way to 5.5-inch devices. In the year of 2017, the smart phone makers started to adopt the display ratio to the taller 18:9 with 5.7-inch and 6-inch displays. Now in 2018, we can notice that the 6-inch 18:9 displays are becoming the new standard for the flagships as well as for some of the mid-range price segment devices, as these displays have more screen area than the previous 5.5-inch 16:9 displays.

Anyway, the opinions are being continued to divide on whether he a bigger displays are better than smaller displays. Somehow, in past few years of time, the sales of bigger displayed smartphones (in the term of phablets) have extremely increased. And with this sudden changes, few of the smartphones still have a smaller screen size which is of less than 5-inches, for example the Sony Xperia Compact lineup is being one of the notable good selling phone series to be the smaller display packed phones.

According to the statics and collected data, until now the impact of the bigger smartphone displays has been great with mobile data usage and the time spent with a device. With the monetarization, the data shows that the mobile users who are with 5.5″+ screen sizes are the people use more data and spent more minutes with their devices than those people who have smaller display phones.

The above chart is made with the data found by AppOpix. The AppOptix research data shows that 5.0-5.5″ screens and 5.5″+ screens are the ones are using much more mobile data when it is being compared with the 4.5-5.0″ and even smaller smartphone screens. Also, the infographic shows that the mobile users with 5.5″+ displays averagely have 141 sessions daily with their device and they generally use their phone for 261.36 minutes each day. Also, the statics show this people use 840MB of cellular data per day either.

When having a look on other side, the users with 4.5-5.0″ screens have only 127 sessions daily and they generally use their phone for about 242 minutes each day. Also, they use less than 637MB of mobile data.

All these data indicates that large screen devices takes the whole responsibility to take care of the rising consumption of data, minutes, and the sessions. Yes, it definitely makes sense. Generally, a larger display it lend themselves to higher consumption of media. In fact, the extreme true is, a larger (5.5″+) display means it is extremely better for productivity as well. Also, now with smaller bezels on the the flagships which are at an aspect ratio of 18:9.

Also, another findings of AppOptix is, according to the infographic the individuals of US apparently use their smart phones 4 hours per day, this usage normally consume 743MB of data which calculated with both the Wi-Fi + mobile data usage, and have sessions with 131 app. The US users mostly spend most of their time with social media apps and then followed by communication, games, and browsing.(Source: AppOptix)

This studies are all restricted to the consumers of US nations, even though the same can be applied to rest of the world. Many consumers have spoken, and all most all of them want bigger displays with less bezels. The same way, device manufacturers travel in the right path to satisfy the consumers by reducing bezels at all costs, in which they can work on the purpose.


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